As a parent, ensuring your baby’s safety is always a top priority.
However, it is difficult to do this when you don’t have all the facts.

A recent survey revealed that many parents were not aware of the key dangers associated with using car seats for a prolonged period of time. Make sure you know all the facts so that you can make the best decisions for you and your baby. 



In a recent survey 3,033 parents were asked the following questions:

In a car seat, does your baby’s head flop forward? 878 parents said yes. (28%)

  • 28% 28%

If baby’s head flopped forward whilst you were travelling, were you concerned? 1624 said yes. (53.3%)

  • 53.3% 53.3%

When your baby was new-born did they fit nicely into their car seat? 1264 said no. (42%)

  • 42% 42%

Have you heard of the ‘Two Hour’ rule? 1772 had not! (58%)

  • 58% 58%

What do you do if your child falls asleep with their head flopped forward?

How many times have you been out driving with your child, and noticed that they have fallen asleep with their head flopped forward? What do you do?

1. Leave them?
A child’s neck is delicate and in a ‘head flopped forward’ position can restrict airflow through the windpipe.

2. Stop, get out to recline the car seat?
This may be unsafe and not possible on a busy road or in hazardous weather conditions.

3.Try to recline while driving?
This has the potential to lose control of the vehicle and cause an accident.
You’ve probably tried the latter at one time or another?

These are all dangerous situations which can be avoided and the ‘Safe Sleep Seat’ provides a solution.

If your child falls asleep with their head flopped while you are driving it can create problems relating to:

1. Babies Health – particularly in premature and new born babies.

2. Car Safety and Accidents – trying to resolve the issue while driving can increase your chance of having an accident.


Parents Had Not Heard of the 2 Hour Rule

What is Oxygen Desaturation?

Oxygen Desaturation occurs when blood oxygen levels fall.

The reduced percentage of oxygen circulating in the blood supply can lead to not enough oxygen reaching vital organs, such as the brain.

Some research has shown that oxygen desaturation can affect babies learning and physical development later in life, and some experts believe it can cause apnoea (temporary suspension of breathing) and bradycardia (slowing of heart rate), both of which have been linked to cot death.

Why is the ‘Two Hour’ rule so important?

Most car seat manufacturers make car seats with at least a 45 degree angle, but medical research suggests that even a 40 degree angle can cause breathing issues. However, most manufacturers recommend the ‘2 hour’ time limit on how long a baby can sit in a car seat in a 24 hour period because they are aware of the possible dangers.

When a new-born baby is in a car seat and their head flops forward, air-flow to the lungs can be restricted. A baby’s airway is similar to a drinking straw, and the lungs are not fully efficient as the baby is young. Sitting in a ‘v shape’ makes breathing harder still, with all these problems potentially leading to low blood oxygen levels. Normal blood oxygen levels are 94-97%, but if these drop to lower than 90% a condition called ‘Hypoxia’ can occur.

Research suggests that O.D, (Oxygen Desaturation) can hit in minutes, but it is an accepted fact that the longer the baby is in the car seat the higher the risk, hence the ‘Two Hour’ rule. Also, low birth weight and premature babies are even more at risk from breathing issues and new-borns with heart problems can be ‘challenged’ when in a car seat.

Ensuring a baby can breathe easily for a long period of time isn’t something manufacturers need to test for to meet safety guidelines. So why are seats being produced at an angle that can be very dangerous to babies, and why are parents not being told?

The Baby Safe Concept resolves the ‘head flopped forward’ position when a baby sleeps,
with a hands-free reclining mechanism that can be activated from the
driver’s position at any point during your journey.

We at Baby Safe WILL NOT ignore these important medical facts, will you?



Controlled simply and quickly from the driver’s seat, it ensures full control of the vehicle at all times, avoiding an increased potential for accidents on today’s busy roads.


Developed for 0-4 years old, it is the first car seat of its kind to address the problem of the ‘Head flopped forward’ position, which can occur while driving as a child sleeps.


With an increased risk of airway restriction, and possible neck injuries to a child left in this position, it is quickly and simply resolved at the touch of a button, without the problem of reclining manually as with current car seats on the market today.


The manual rotation feature reduces awkward positioning for placing a child in the seat, preventing back problems for parents as the child grows older.